We knew we had to differentiate the Motiv brand from other wearable technology products by creating a stunning, memorable digital experience. We set out to build an interactive website through beautiful, intuitive design, lifestyle photography, and dynamic video content, would showcase the the revolutionary form and function of the Motiv Ring. We had to strike a seamless balance between emphasizing the fitness benefits of the Motiv Ring, while also communicating its modern, fashionable design and high-tech capabilities.