Posh Peanuts - From an Etsy Idea to an E-Commerce Powerhouse
Posh Peanut is one of those stories you hear about on Shark Tank: Fiona decided to make cute custom dresses for her baby girl, without really considering the business potential of her craft. Initially, her friends convinced her to sell her adorable custom clothing on Etsy. Fast forward 5 years, she now runs Posh Peanut, selling thousands of baby girl clothing items a week.
Growing Up Fast
It's been a wild ride for Posh Peanut; expanding so rapidly was presented serious bottlenecks at many points of her business. Very quickly Posh Peanut outgrew Etsy's capacity for sales and marketing. While we love Etsy and what it's done for many small, talented crafts people, it has a primitive commerce platform that's not really made for stores selling more than a handful of products. So, like any savy business woman, Fiona saw her growth potential and commissioned a new website with a design agency. They worked closely for a whole year on a website. It was an exciting time for everyone involved in Posh Peanut, watching their brand go from a craft to a business. Unfortunately, Fiona never felt totally comfortable launching the new site because the user experience had persisting bugs that her agency failed to smooth out.
More Posh, More Professional
Finally, and fortunately, Posh Peanut found Dirango, we hit it off and quickly cleaned up the mess. E-commerce design and execution is one of our specialties, so we were happy to take Posh where it needed to go to meet demand and even grow to the next level. We custom designed a new shopping cart, implemented Shopify, and imported over 1000 products all in two months. During the quick design process, we were able to help refine the Posh Peanut brand so that it stands out from the competition. Not every company is at the stage where they can afford a total rebranding process, but we love to clean things up where we can, even on small projects.
The website launched July 8, 2015, and it's been a huge success. Thanks to intuitive design and thoughtful UX marketing strategies, the site has double the average conversion rates for its industry.