South Park Business Improvement District
Reference: Jessica Lall, Executive Director
213.663.1112 | Jessica@southpark.la
South Park Business Improvement District (BID) is a community organization in downtown Los Angeles that promotes local businesses and runs a safety team and clean team.
Challenge: Over the years, South Park BID’s website had been modified by different agencies, resulting in an unstable Frankensite, Staff members could no longer update site without encountering errors, such as ___________. The site also did not sufficiently support the community or the brand. For example, _______________.
Solution: To attain the invaluable insights and input of all the stakeholders, Dirango interviewed South Park residents, business owners, developers, and the committee. We then plotted the data, planned the website's information architecture and feature set, and walked the client through the design process of wireframing, mood board, and high fidelity mock ups. With client approval, we then custom developed the final site that includes several heavy set features above the usual responsiveness:
- Timelapse photography highlighting the neighborhood.
- Interactive events calendar integrated with local venues.
- A full-fledged business directory with pictures, video, map, and social features.
- Advanced forms directing the public to the right team.
- A social stream wall. [explain what makes this impressive]
- 700 pages of content. [what kind and why is it valuable?]
Results: ___ months after the site's launch, South Park BID staff reports that the site "works flawlessly and is saving us so much time and hassle." User requests no longer go to the wrong team, with misdirected messages going from more than a dozen per week to 0. At the same time, website traffic has increased by ___ %, and local businesses are reporting more queries and even sales coming from the site. Said South Park BID Executive Director, Jessica Lall, "Dirango not only saved the site, they took it to a new level that just blew everyone away. They acted like they were personally invested in the project, and it shows."