Posh Peanut

Posh Peanut is one of those stories you hear about on Shark Tank. Fiona decided to make cute custom dresses for her baby girl. Her friends told her to put them on Etsy. Fast forward 5 years, she now runs Posh Peanut selling thousands of baby girl clothing items!

Posh Peanut completely outgrew Etsy. Etsy has a primitive commerce platform which is not really made for stores selling more than a handful of products. Posh commissioned a new website with a design agency. They worked for a whole year on a website. Fiona never felt comfortable launching it since it was still very buggy. Finally Fiona came to Dirango to fix their e-commerce problem.

We custom designed a new shopping cart, implemented Shopify, and imported over 1000 products all in 2 months. We set the branding so Posh Peanut’s clothing line stands out from the competition.

The website launched July 8, 2015. It was a huge success! The site has double the average conversion rates for its industry.

Press Brothers Juicery

Tailored Case Study Coming Soon...

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Logix

Logix Needed A Boost!

... and a boost they received!


Background

Logix Federal Credit Union has been Los Angeles’ top choice for banking with a perfect record of positive earnings since 1937. Headquartered in Burbank, CA, Logix holds a 5-Star rating for financial strength and $3 billion in assets. Logix currently has 13 branches spread across Los Angeles and Ventura County.

Challenge

Logix went through an identity & branding change in 2012-2013 from Lockheed Credit Union to Logix Banking. Once the new identity was in place along with a new website, mobile app, Logix Banking joined the online banking boom by exploring digital marketing channels.

Create awareness and increase leads for the bank’s mortgage and auto loan products.

Solution

Dirango used Google AdWords and content ad programs to promote the Logix Bank’s various mortgage and auto loan offerings.

Results

The marketing program increased applications by 79% while driving website conversion rates from 4.5% to 12.5% within 3 months.

 

Petals LA

Petals LA is the florist of the stars in Los Angeles, having provided floral services for celebrities like the Kardashians, Rhianna, and Krupa.

Petals LA's original website was old and outdated. The owner Saco came to Dirango for a refreshed website that speaks the company's brand.

Dirango worked closely with Saco in making his vision a reality. The new website is Petals LA's calling card.

The site caters for brides to be and anyone throwing an event that needs floral services. The site was designed to be in-line with instagram, the leading social site the target audience visits before making a decision on what florist to pick. To get a sense of this feeling, visit the look book pages of the site on desktop and mobile. We paid extra attention to the mobile experience.

South Park

South Park Business Improvement District

http://southpark.la

______________________________________________________________________________________

Reference: Jessica Lall, Executive Director

213.663.1112 | Jessica@southpark.la

 

South Park Business Improvement District (BID) is a community organization in downtown Los Angeles that promotes local businesses and runs a safety team and clean team.

Challenge: Over the years, South Park BID’s website had been modified by different agencies, resulting in an unstable Frankensite, Staff members could no longer update site without encountering errors, such as ___________. The site also did not sufficiently support the community or the brand. For example, _______________.

Solution: To attain the invaluable insights and input of all the stakeholders, Dirango interviewed South Park residents, business owners, developers, and the committee. We then plotted the data, planned the website's information architecture and feature set, and walked the client through the design process of wireframing, mood board, and high fidelity mock ups. With client approval, we then custom developed the final site that includes several heavy set features above the usual responsiveness:

  • Timelapse photography highlighting the neighborhood.
  • Interactive events calendar integrated with local venues.
  • A full-fledged business directory with pictures, video, map, and social features.
  • Advanced forms directing the public to the right team.
  • A social stream wall. [explain what makes this impressive]
  • 700 pages of content. [what kind and why is it valuable?]

Results: ___ months after the site's launch, South Park BID staff reports that the site "works flawlessly and is saving us so much time and hassle." User requests no longer go to the wrong team, with misdirected messages going from more than a dozen per week to 0. At the same time, website traffic has increased by ___ %, and local businesses are reporting more queries and even sales coming from the site. Said South Park BID Executive Director, Jessica Lall, "Dirango not only saved the site, they took it to a new level that just blew everyone away. They acted like they were personally invested in the project, and it shows."

 

Azubu

Tailored Case Study Coming Soon...

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean eu dui enim. Integer tincidunt leo non lectus scelerisque commodo. Vestibulum faucibus justo lectus, in lacinia enim accumsan eu. Donec eget magna risus. Curabitur vitae risus nisi. Ut dui massa, tempor a nisl quis, imperdiet porttitor justo. Sed id nunc augue. Suspendisse dignissim sit amet sapien non congue. Aenean cursus pharetra malesuada. Vestibulum non sapien dolor. Curabitur vitae leo convallis nibh tincidunt congue ac eget lorem. Ut id ultricies elit.

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hasb_featuredHousing Authority Of The City Of Santa Barbara

Housing Authority of the City of Santa Barbara

http://hacsb.org

______________________________________________________________________________________

Reference: Andrew P. Gonzales, Information Systems Analyst

805.897.1031 | AGonzales@hacsb.org

 

The Housing Authority of City of Santa Barbara website exists to aid people with low and set incomes to find affordable housing within the city limits. It is important that the site is easy to use as well as find what individuals may be looking for.

Challenge: Over 6 years, the HACSB website had accumulated numerous pages and subpages, with little thought paid to content organization. Consequently, the information architecture had become chaotic, and the public struggled to find the information they needed, resulting in many phone calls seeking basic information that was available — somewhere — on the site.

Solution: Dirango rebuilt the site to intuitively organize over 300 pages of content. The most critical addition was a custom-built search engine that not only surfaces pages, blog articles, and properties, it also dives into all the PDFs stored on the site. Other features:

 

  • Full content management system control for the staff
  • A property tour engine that showcases all HACSB properties.
  • A custom designed mega menu to organize all the pages. We combined numerous items under the Housing tab in the menu.
  • Office Open/Closed status in the header. This feature is tied into the CMS Calendar for easy updates by the staff.

 

Results: Since the site's redesigns, the number of phone calls requesting basic information has decreased by ___ %, freeing the staff to manage other more pressing issues. Both landlords and
residents report that they can easily find the PDF forms they're seeking, with one landlord declaring, "It's about time — literally!" Added Andrew P. Gonzales, HACSB's Information Systems Analyst, "In just ___ weeks, Dirango took care of 6 years of problems. Anyone on my staff can now easily and quickly update the content. I can only imagine the amount of time and resources we could have saved had Dirango built our site in the first place."

Awards: 2015 W3 Award Silver for Government Website

BuildLACCD

Creating Transparency for a $6B Proposition

Build LACCD is Los Angeles' college district building program. The program is in charge of managing the construction of new buildings at 9 separate colleges in Los Angeles. The program is fueled by $6 Billion dollars of voter-approved bonds.

Build LACCD serves two distinct target audiences. The first being contractors looking to bid on projects, download forms, and seek guidance on procedures and regulations. The second being the general public who need to be informed on how the money is being spent, project details, and board meeting documentation.

The original state of the website was a splash page that leads you to two different websites, one for each target audience. This was time consuming for staff having to manage two websites.

Our largest challenge was not only designing user experience for two distinct audiences, but also to work with 12 different groups of stakeholders. We invested 3 months of stakeholder interviews and an additional 3 months of user experience research in order to design a site that resonates with each group.

Our solution consisted of combining both websites. We built an enterprise level website to serve both target audiences. The site became a public relations vehicle to establish transparency. We built unique features like dynamic infographics visualizing funding/spending, numerous galleries showing construction progress, over 1000 searchable PDF forms, and cutting edge interactive college maps displaying building information.

Our favorite feature is the interactive college maps. Visit any of the college pages and you’ll find a map above the fold. The buildings that are new glow on an interval. When clicked on the user will see a pop up with building information. We built a unique module in the CMS for staff to update the maps as the buildings are being constructed.

I Heart Burbank